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Online Training

Segment Guides

Topics: Lighting Retrofits, Sales Training, Utility Trainings

Segment Guides provides market-segment-specific intelligence that helps reframe the benefits of energy projects so they can be measured using the yardsticks your prospects are already using to measure their own success. Segment Guides is a licensed online database that provides energy professionals with the jargon, yardsticks, and sound bites they need to establish credibility with their prospects and customers. Connecting the dots between energy projects and non-utility-cost financial and non-financial benefits is an important dimension of this database. With Segment Guides, energy professionals will find it easier to open a conversation, or revitalize a stalled one, with confidence. Visit our website for a complete list of segments currently available and others coming soon.

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